Lunar New Year Supermarket Activation – Driving Success for Kinh Do

During the 2024 Lunar New Year (Tet), Anh Gia Khang Event solidified its position as a strategic agency by successfully executing a nationwide Activation campaign for Kinh Do. We provided comprehensive solutions to spread the “Tet of Love” message to millions of Vietnamese families.

Our Core Execution Services:

  1. Specialized PG Inline Management: We recruited and trained thousands of PGs in major supermarkets. Our team was expertly coached in consulting skills and product knowledge to ensure the best shopping experience.

  2. Professional Merchandising Team: We managed shelf displays according to standard diagrams, continuously audited inventory, and ensured brand image consistency across all supermarket systems nationwide.

  3. Gift Management & Logistics: Utilizing a strict logistics process, we accurately tracked and distributed Tet gifts to every point of sale, preventing loss or shortages during peak season.

  4. Island Display Installation: Anh Gia Khang directly manufactured and installed eye-catching “Island Displays” (Gift Stacks) to create strong visual impact and drive impulse purchases.

Why Choose Anh Gia Khang Event for Tet Activations?

  • Large-Scale Personnel Management: Capability to operate hundreds of locations simultaneously with consistent quality.

  • Peak Season Expertise: Deep understanding of supermarket operating procedures (Go!, Co.op Mart, WinMart…) for smooth deployment.

  • Real-time Reporting: Daily data and image updates via our online management system for total transparency.

Contact Information:

  • Company: Anh Gia Khang Group

  • Project Lead: Engineer Le Dai Phap

  • Phone/Zalo: 056.581.5555

  • Website: www.anhgiakhanggroup.com

  • Email: anhgiakhanggroup@gmail.com

Tet Activation Event Organization in Supermarkets