MT Activation: Driving Health Awareness for Anlene (Fonterra Group)
In 2024, Anh Gia Khang Event solidified its reputation as a leading media and event agency by being chosen by Fonterra Group to execute the MT (Modern Trade) Activation campaign for Anlene. Our mission was to enhance community health awareness through professional supermarket activation operations across Ho Chi Minh City.
Our Comprehensive Execution Scope for Anlene:
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Strategic Planning: Developing a detailed roadmap for MT channels to optimize engagement with target customers.
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Modern POSM Production: Designing and manufacturing high-standard booths, standees, and hangers that align perfectly with Anlene’s brand identity.
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Specialized Personnel: Recruiting and training a team of PGs who are not only brand ambassadors but also skilled in operating bone density scanners and providing nutritional advice.
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Customer Experience Operation: Directly managing free bone density tests, sampling activities, and on-site consultations to deliver immediate product value.
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Logistics & Equipment Management: Ensuring safe transport of medical measuring devices and precise distribution of gifts to every supermarket.
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Transparent Reporting: Providing comprehensive photo reports and interaction data to help Fonterra monitor campaign effectiveness.
Why International Brands Choose Anh Gia Khang Event?
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Proven Expertise: Extensive experience in managing large-scale Activation and Sampling programs with strict control processes.
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Integrated Solutions: A versatile advertising agency combining POSM production, human resources, and field execution.
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Operational Agility: Real-time on-site supervision to handle any supermarket-specific issues, ensuring uninterrupted campaigns.
Contact Information:
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Company: Anh Gia Khang Group
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Project Lead: Engineer Le Dai Phap
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Phone/Zalo: 056.581.5555
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Website: www.anhgiakhanggroup.com
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Email: anhgiakhanggroup@gmail.com
