ACTIVATION INLINE SUPERMARKET CHANNEL FOR VINAMILK NATIONWIDE

Anh Gia Khang Event is proud to be the media, advertising, and event agency trusted by Vinamilk to implement its Inline Activation Program across supermarket chains nationwide.

Scope of Services Provided by Anh Gia Khang Event:

• Provision of professional POSM: Design, production, and installation of a consistent POSM (Posters, Standees, Display Booths, etc.) branding system across all supermarket locations, effectively highlighting Vinamilk’s brand presence at the point of sale.

• Provision of Inline PG staff: Recruitment, training, and operation of a professional team of Promoter Girls (PGs) to ensure excellent product consultation and customer care, in accordance with brand standards.

• Gift logistics: Management, transportation, and distribution of promotional gifts to each retail location nationwide, ensuring punctual delivery, accurate quantities, and adherence to gift standards.

• Detailed acceptance reporting: On-site verification with photo documentation of POSM setups, staff presence, and gift distribution; comprehensive and transparent data and image reporting as per brand requirements.

Outstanding Capabilities of Anh Gia Khang Event:

• Specialized in implementing activations in supermarket channels, with high-standard personnel and operational management processes.

• Seamless integration of POSM, staffing, and gifting to ensure a consistent, professional activation campaign on a national scale.

• In-depth understanding of the fast-moving consumer goods (FMCG) industry, with a proven track record of successful activations for major brands such as Vinamilk, Kinh Do, and Samsung.

• Flexible operations with strict progress control, even during peak seasons.

Anh Gia Khang Event is committed to delivering comprehensive, fast, efficient, and standard-compliant activation solutions, helping to increase brand visibility and drive sales in supermarket channels across the country.